Who We Are
‍We’re The Generation Group a digital solutions provider helping businesses grow through smart strategy, tech, and creativity. This privacy policy explains how we collect, use, and protect your information when you interact with our website, services, or team.

‍The Information We Collect
‍We may collect and process the following types of data:
‍Personal Information: name, email address, phone number, job title, company name.
‍Technical Data: IP address, browser type, device info, and cookies.
‍Usage Data: how you interact with our website, what pages you visit, and actions taken.
‍Marketing Preferences: opt-in choices, communication preferences, and responses.

‍How We Use Your Data
‍We use your data to:
Provide, improve, and personalise our digital services
Respond to enquiries or support requests
Send updates, newsletters, or offers (if you’ve opted in)
Analyse site traffic and improve our user experience
Meet legal obligations or exercise legal rights

Legal Grounds for Processing
‍We only process your data when we have a legal basis to do so, including:
Your consent (e.g. signing up for our newsletter)
To perform a contract with you
To comply with legal obligations
‍For our legitimate interests (e.g. marketing or improving our services)

‍Cookies & Tracking
‍We use cookies to understand how you use our site and to improve your experience. You can manage or disable cookies in your browser settings. For full details, check out our [Cookie Policy].

Who We Share It With
‍We may share your data with:
Trusted service providers (e.g. CRM tools, analytics platforms)
Legal or regulatory bodies if required
No one else – we don’t sell your data, ever.
‍All third parties are required to respect your data and handle it securely.

Data Storage & Security
‍We store your data securely using industry-standard measures and only for as long as necessary. If you’re in the UK or EU, your data may be transferred outside the region—but only with appropriate safeguards in place (like Standard Contractual Clauses).

Your Rights
‍You have the right to:
Access the personal data we hold about you
Request correction or deletion
Object to or restrict certain processing
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, just email us at privacy@thegenerationgroup.co.uk

‍We may occasionally update this privacy policy to reflect changes in the law or our services. Any updates will be posted here with a revised date at the top.

Questions?  
Got a question or concern about your data? Reach out to us at info@thegenerationgroup.co.uk – we’re here to help.